For insurance agents, SalesPulse wins on every dimension that matters: insurance-specific workflows, built-in verified phone numbers, AI voice agents that understand insurance verticals, and live inbound calls. GoHighLevel requires months of customization to get even close — and never gets insurance-specific features like AnnuityPro or CallPulse.
Feature Comparison
Feature
SalesPulse
GoHighLevel
Purpose-built for insurance
✓
✗
Built-in phone numbers (A2P verified)
✓
✗
AI voice agents (insurance-trained)
✓
✗
Live inbound call marketplace
CallPulse — $35/call
✗
Insurance lead marketplace
✓
✗
Annuity comparison & proposals
AnnuityPro Suite
✗
Commission & override tracking
✓
Manual / third-party
Medicare/Final Expense workflows
✓
✗
Agency management & hierarchy
✓
Basic
Recruiting pipeline
✓
✗
Marketing funnels & landing pages
✗
✓
White-label reselling
✗
✓
Email marketing automation
✓
✓
SMS automation
✓
✓
Calendar & scheduling
✓
✓
Pipeline CRM
✓
✓
Setup time
Same day
Weeks–months
Amber dot = key insurance differentiator
Pricing Comparison
Plan Tier
SalesPulse
GoHighLevel
Entry
$39/mo (Basic)
$97/mo (Starter)
Mid
$79/mo (Standard)
$297/mo (Unlimited)
Pro
$129/mo (Premium)
$497/mo (SaaS Mode)
Free trial
30 days, no card
14 days
Pricing subject to change. Verify current pricing on each product's website.
Pros & Cons
SalesPulse
Pros
✓Built for insurance — no customization needed
✓A2P-verified phone numbers included
✓CallPulse live inbound calls at $35
✓AI voice agents trained on insurance verticals
✓AnnuityPro comparison & proposal tools
✓Commission tracking built-in
✓70% cheaper than GHL at equivalent features
Cons
✗No marketing funnel/landing page builder
✗No white-label reselling option
✗Smaller third-party integration library
GoHighLevel
Pros
✓Excellent marketing funnel builder
✓White-label reselling for agencies
✓Large third-party integration ecosystem
✓Strong email marketing features
Cons
✗Not built for insurance — requires heavy customization
✗Phone numbers via third-party (extra cost, not A2P by default)
✗No live inbound call marketplace
✗No annuity or Medicare-specific tools
✗No commission/override tracking
✗Expensive — 3–4x the cost for insurance use cases
Who Should Use Each?
SP
SalesPulse is best for…
Insurance agents and agencies who want a platform that works for insurance out of the box — final expense, term life, Medicare, annuities, and more. Especially agents who want live inbound calls (CallPulse) and AI voice agents without months of setup.
Go
GoHighLevel is best for…
Marketing agencies, SaaS founders, and non-insurance businesses that need funnel building, white-label reselling, and broad marketing automation. Insurance agents who also run large marketing operations.
Frequently Asked Questions
Can GoHighLevel replace a dedicated insurance CRM?▾
GoHighLevel can be configured for insurance but it requires significant customization — building insurance-specific pipelines, workflows, and integrations from scratch. SalesPulse ships with insurance workflows ready to use on day one, including Medicare, Final Expense, and annuity-specific tools. Most insurance agents report spending 40–80 hours setting up GHL before it’s usable.
Does GoHighLevel include a phone system for insurance agents?▾
GoHighLevel uses Twilio under the hood but you configure it yourself, and A2P 10DLC registration (required for SMS in the US) is a manual process. SalesPulse includes fully A2P-registered phone numbers, handles all carrier compliance automatically, and adds CallPulse (live inbound calls from real insurance buyers at $35/call).
How does SalesPulse pricing compare to GoHighLevel?▾
SalesPulse starts at $39/month vs GoHighLevel’s $97/month — that’s 60% less at the entry level. For comparable features relevant to insurance agents, GoHighLevel often runs $297–$497/month once you add the tools and integrations needed. SalesPulse’s $129 Premium plan includes everything an insurance agency needs.
Is SalesPulse easier to set up than GoHighLevel?▾
Yes, significantly. GoHighLevel is a blank-slate platform that requires you to build every workflow, pipeline, and automation from scratch. SalesPulse is pre-configured for insurance with ready-to-use pipelines, AI sequences, call scripts, and commission structures. Most agents are making calls within hours of signing up.
What’s the main reason insurance agents switch from GoHighLevel to SalesPulse?▾
The most common reasons are: (1) the setup time and complexity of making GHL work for insurance, (2) the lack of built-in, A2P-registered phone numbers, (3) no access to live inbound insurance calls (CallPulse), and (4) the cost — agents often pay $300–$500/month cobbling together GHL with Twilio, a separate dialer, and other tools, versus $79–$129 all-in with SalesPulse.
Ready to switch?
Get SalesPulse free for 30 days. No credit card required. Cancel anytime. Purpose-built for insurance agents from day one.