HubSpot's free CRM is a starting point, but once you need a phone system, insurance-specific automation, and real-time lead flow, you're looking at HubSpot Sales Hub Pro at $90–$150/user/month — with none of the insurance-specific tools. SalesPulse delivers all of that purpose-built for insurance at a fraction of the price.
Feature Comparison
Feature
SalesPulse
HubSpot
Purpose-built for insurance
✓
✗
Built-in phone numbers (A2P verified)
✓
✗
AI voice agents (insurance-trained)
✓
✗
Live inbound call marketplace
CallPulse — $35/call
✗
Insurance lead marketplace
✓
✗
Annuity comparison & proposals
AnnuityPro Suite
✗
Commission & override tracking
✓
✗
Medicare/Final Expense workflows
✓
✗
Agency management & hierarchy
✓
Enterprise only
Recruiting pipeline
✓
✗
CRM pipeline & contacts
✓
✓
Email marketing automation
✓
✓
SMS automation
✓
Add-on
Marketing landing pages
✗
✓
Calendar & scheduling
✓
✓
Calling (limited minutes)
Unlimited (built-in)
Limited minutes on paid
Free tier
✗
✓
Advanced reporting
Standard
Excellent (paid)
Setup time
Same day
Days (free) / Weeks (paid)
Amber dot = key insurance differentiator
Pricing Comparison
Plan Tier
SalesPulse
HubSpot
Free
None (30-day trial)
Free (very limited)
Entry
$39/mo (Basic)
$20/mo per user (Starter)
Mid
$79/mo (Standard)
$90/mo per user (Pro)
Pro
$129/mo (Premium)
$150/mo per user (Enterprise)
Free trial
30 days, no card
Free tier (limited)
Pricing subject to change. Verify current pricing on each product's website.
Pros & Cons
SalesPulse
Pros
✓Purpose-built for insurance — works day one
✓A2P-verified phone numbers included
✓CallPulse live inbound calls at $35/call
✓AI voice agents trained on insurance verticals
✓AnnuityPro annuity comparison tools
✓Commission and override tracking built-in
✓Flat-rate pricing — not per user
Cons
✗No free tier
✗No marketing landing page builder
✗Smaller marketing analytics dashboard
HubSpot
Pros
✓Free CRM tier to get started
✓Excellent marketing automation and email tools
✓Strong landing page and form builder
✓Best-in-class reporting on paid plans
✓Massive third-party integration library
Cons
✗Not built for insurance — no vertical-specific tools
✗Gets very expensive at scale ($90–$150/user/month)
✗No built-in A2P phone numbers
✗No live inbound call marketplace
✗No AI voice agents
✗No commission or override tracking
✗Per-user pricing is painful for larger teams
Who Should Use Each?
SP
SalesPulse is best for…
Insurance agents who need a complete sales platform: CRM, phone system, AI automation, and lead flow — all specific to life, health, Medicare, Final Expense, and annuities. Agents who want to start selling quickly without a lengthy setup.
Hu
HubSpot is best for…
B2B companies, startups, and non-insurance businesses that need strong inbound marketing, landing pages, and email automation. Insurance agents who are also running significant inbound content marketing and need marketing-first tools. Teams that need a free CRM starting point.
Frequently Asked Questions
Is HubSpot's free CRM good enough for insurance agents?▾
HubSpot's free tier gives you basic contact management and a pipeline view, but it lacks a phone system, SMS automation, and any insurance-specific workflows. Most insurance agents quickly hit its limits and find themselves upgrading to paid plans — where costs add up fast at $90/user/month. SalesPulse starts at $39/month total.
Does HubSpot have a phone system for insurance agents?▾
HubSpot has a calling feature on paid plans, but it offers limited minutes, no A2P-registered numbers (required for legal SMS in the US), and no inbound call routing. SalesPulse includes fully A2P-registered numbers, a built-in softphone, and CallPulse live inbound insurance calls.
How much does HubSpot actually cost for an insurance team?▾
HubSpot is deceptively expensive at scale. The free CRM is limited; Sales Hub Starter is $20/user/month; Professional is $90/user/month. For a 5-agent team on Professional, that's $450/month — vs SalesPulse at $79/month total. And you still don't get insurance-specific features like AnnuityPro or commission tracking.
Can HubSpot automate insurance follow-ups like SalesPulse?▾
HubSpot has solid general email automation, but its AI is not trained on insurance conversations. SalesPulse's AI voice agents understand insurance-specific objections, can qualify life insurance or Medicare leads, and follow scripts designed for insurance sales — things HubSpot workflows can't replicate.
What's the difference between HubSpot and SalesPulse for lead management?▾
Both have pipeline CRMs, but SalesPulse adds a live lead marketplace (CallPulse) where real insurance buyers call in at $35/call — no ad spend required. HubSpot has no equivalent. SalesPulse also supports importing leads from insurance-specific sources and routing them to agents automatically.
Ready to switch?
Get SalesPulse free for 30 days. No credit card required. Cancel anytime. Purpose-built for insurance agents from day one.